In a week that saw Amazon take strides toward overtaking Apple as the world's largest publicly traded company, and in which healthcare and marketing trends were top of mind for many industry professionals, we present our pick of top stories and analysis from across our Channels.
How being free made Fortnite billions
Fortnite has taken the gaming world by storm. Despite being completely free to download onto virtually any platform, it has managed to make billions of dollars in revenue for Epic Games, the company behind the phenomenon, as well as for a raft of digital creators. Innovation Enterprise analyzes Fortnite's success and attempts to answer the question of how it makes so much money.
Amazon on pace to overtake Apple
Amazon has set a course to topple Apple's place as the world's largest publicly traded company, having reached the $1 trillion mark in September. Amazon's shares traded as high as $2,050.50 on the day it hit the landmark valuation and industry analysts are now predicting the company will overtake Apple in stock market valuation.
Infographic: Exploring current digital marketing trends
Among our most visited pages this week is our latest infographic, which explored digital marketing demographics and trends, and provided an overview of relevant marketing trends, age/gender demographic and other relevant statistics , as well as some handy social media advice.
Six digital health startups transforming the healthcare industry
Healthcare is on the radar of many tech manufactures and developers at the moment, as the industry embraces the next surge of digital solutions. With this in mind, Innovation Enterprise highlights six digital healthcare startups that are truly embracing the "third wave of IT adoption" within the medical sector.
FP&A explained: An Innovation Enterprise guide
As FP&A functions and applications evolve and enable finance professionals to make smarter business decisions, Innovation Enterprise presents our guide to FP&A best practices , trends and solutions.
Tech terms make their dictionary debuts
And finally this week, words are our business on the Innovation Enterprise editorial team, so it was a pleasure to find out that Merriam-Webster, the leading online US English dictionary, has added a number of tech terms and words to its ever-growing list. Among the 840 new entries in the dictionary are predictive, haptics and fintech, but read on to find out which other tech words and terms made the cut.
