Digital Futures: The Lessons From History

Andrew Pettegree, April 24, 2014 Comments

We are all digital readers now: or are we? Huffington Post regulars hardly need to be told that we are living through a remarkable period of media transformation. New publications spring up, old media must adapt or die. No one knows quite where it will end.

Challenging certainly; but not unprecedented. For historians there are uncanny echoes here of the last great media transformation, which f...

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Your Digital Future

Unlocking The Value Of Your Company's Sustainability Strategy

Ellie Moss, April 23, 2014 Comments

A recent BCG/MIT study showed that although 62 percent of companies have a sustainability strategy, only 32 percent saw their actions on sustainability positively impacting their profit, 32 percent said it was a wash and 11 percent said that it subtracted from profit. The rest reported that they didn't know.

Although champions say that sustainability has enormous potential to create value for ...

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Sustainability Strategies

Apple And Google Have A New Strategy To Make Sure They Have The Best Smartphone Apps

Ryan Bushey, April 22, 2014 Comments

Google and Apple have always been at war over apps, but the conflict is now heating up specifically over video games reports Ian Sherr and Daiuke Wakabayashi of The Wall Street Journal.

The companies are trying to convince game developers to release new titles on Android or iOS first.

In exchange, Google and Apple are offering these developers a promotional boost for their programs by ...

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Apple and Google's Strategy

The Wu-Tang Effect – Innovation In The Entertainment Industry

Mark Cameron, April 17, 2014 Comments

Few industries have experienced more disruption from the advancement in digital technology than the entertainment industry. From the moment the peer-to-peer music sharing service Napster came onto the scene in 1999 the writing was on the wall for the existing business models of the music, film and television industries.

They initially resisted the change but are now succumbing to the impact of...

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Innovation In Entertainment

Chief Strategy Officer, Issue 6

George Hill, April 03, 2014 Comments

We are pleased to bring you the latest edition of Chief Strategy Officer. 

In this issue: 

- Tom Penney asks whether marketing and PR has now become more Don Draper or Peter Drucker
- Sustainability within business strategies is now worth more than positive PR claims Simon Barton
- Helena Macadam takes a look at what key roles a C...

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Chief Strategy Officer, Issue 6

Is It Possible to Measure Social Media ROI?

Christian Arno , April 15, 2014 Comments

Spending on social media marketing continues to grow, but what are the metrics that could be measured and should they be benchmarked against return on investment (ROI)?

Businesses of all shapes and sizes have bought into the idea of social media marketing. With an estimated 1.7 billion users worldwide, the rise of the social media has provided commercial enterprises with a new and unique way t...

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Social Media ROI

Lessons From History

Comments Andrew Pettegree, April 24, 2014

Unlocking Value

Comments Ellie Moss, April 23, 2014

Smartphone Strategies

Comments Ryan Bushey, April 22, 2014

The Wu-Tang Effect

Comments Mark Cameron, April 17, 2014

White Papers

  • Chief Strategy Officer, Issue 2

    George Hill, Friday, July 19, 2013   // Comments

    Welcome to issue two of Chief Strategy Officer.

    This issue includes:

    - Business Strategy Lessons from Sir Alex Ferguson
    - Stategic Innovation Through Collaboration
    - Is Technology or Strategy leading us forward?
    - An interview with Olivier Ysewijn,Chief Strategy Officer at Mobistar
    - How can c...

  • Chief Strategy Officer Magazine, Issue 1

    George Hill, Friday, July 19, 2013   // Comments

    In this issue we explore the issues affecting company leaders and those working within strategic functions.

    In this issue: 


    - Yulia Ivanova discusses the benefits of a solid content strategy
    - George Hill talks to Robert Harles, Bloomberg's head of Social Media
    - Nicholas Barton looks at the ne...

  • Human-Capital Strategies in a Slow Recovery

    Matt Surka, Monday, November 05, 2012   // Comments

    After an economic near-collapse, a tepid recovery, and persistent uncertainty through- out the world, no one could blame a CFO for feeling like nothing ever gets less difficult but more important. For companies in this economic environment, the most important tasks seem only to become more difficult. This is certainly true for workf...

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