Chief Strategy Officer, Issue 6

George Hill, April 03, 2014 Comments

We are pleased to bring you the latest edition of Chief Strategy Officer. 

In this issue: 

- Tom Penney asks whether marketing and PR has now become more Don Draper or Peter Drucker
- Sustainability within business strategies is now worth more than positive PR claims Simon Barton
- Helena Macadam takes a look at what key roles a C...

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Chief Strategy Officer, Issue 6

Is It Possible to Measure Social Media ROI?

Christian Arno , April 15, 2014 Comments

Spending on social media marketing continues to grow, but what are the metrics that could be measured and should they be benchmarked against return on investment (ROI)?

Businesses of all shapes and sizes have bought into the idea of social media marketing. With an estimated 1.7 billion users worldwide, the rise of the social media has provided commercial enterprises with a new and unique way t...

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Social Media ROI

3 Tips for Crafting an Effective Social Media Strategy

Gabrielle Karol, April 15, 2014 Comments

Facebook, LinkedIn, Twitter, Pinterest, Instagram, Vine … every day, it seems like there’s another social network small business owners are expected to take advantage of.

But Pubsoft Director of Marketing Heather Wied says small businesses shouldn’t spread themselves thin trying to master every social network under the sun. Pubsoft, which helps businesses publish online cont...

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Three Important Tips

Inside The New Yorker’s Digital Strategy

Ricardo Bilton , April 11, 2014 Comments

The New Yorker, ambling at its own pace, is busy upping its digital game.

Not only has significantly increased its digital metabolism, but it has also boosted its monthly audience to an excess of 10 million, thanks to a smart distribution strategy that spans social networks and mobile platforms. One of the site’s most popular posts last year, “How Facebook makes us un...

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Digital Strategy Implications

Music Analytics Is Helping The Music Industry See Into The Future

Kadhim Shubber, April 10, 2014 Comments

The world’s listening habits were once relatively private.

Music lovers declared their allegiances with posters, festival wristbands and physical copies of the music they loved. But when listeners retreated to the safety of their bedrooms, they could indulge in guilty pleasures without or Spotify telling the rest of the planet.

Record companies were aware which radio stat...

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Music In The Future

Wal-Mart Changes Strategy In India

Dean Arrindel, April 09, 2014 Comments

In a change to its strategy in India, Wal-Mart (WMT) announced it will add wholesale stores catering to small businesses. It will also launch e-commerce business in the country. Over the next four to five years, Wal-Mart will add an additional 40 to 50 wholesale stores to the 20 that are already in India. The e-commerce business will start slowly, with one wholesale store offering online sales this su...

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Strategy in India

CSO, Issue 6

Comments George Hill, April 03, 2014

Measuring Social Media

Comments Christian Arno , April 15, 2014

Crafting Successful Strategies

Comments Gabrielle Karol, April 15, 2014

New Yorker’s Strategy

Comments Ricardo Bilton , April 11, 2014

White Papers

  • Chief Strategy Officer, Issue 2

    George Hill, Friday, July 19, 2013   // Comments

    Welcome to issue two of Chief Strategy Officer.

    This issue includes:

    - Business Strategy Lessons from Sir Alex Ferguson
    - Stategic Innovation Through Collaboration
    - Is Technology or Strategy leading us forward?
    - An interview with Olivier Ysewijn,Chief Strategy Officer at Mobistar
    - How can c...

  • Chief Strategy Officer Magazine, Issue 1

    George Hill, Friday, July 19, 2013   // Comments

    In this issue we explore the issues affecting company leaders and those working within strategic functions.

    In this issue: 

    - Yulia Ivanova discusses the benefits of a solid content strategy
    - George Hill talks to Robert Harles, Bloomberg's head of Social Media
    - Nicholas Barton looks at the ne...

  • Human-Capital Strategies in a Slow Recovery

    Matt Surka, Monday, November 05, 2012   // Comments

    After an economic near-collapse, a tepid recovery, and persistent uncertainty through- out the world, no one could blame a CFO for feeling like nothing ever gets less difficult but more important. For companies in this economic environment, the most important tasks seem only to become more difficult. This is certainly true for workf...



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